Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

Opinion: If Snapchat is firing a rifle, Facebook is dual-wielding machine guns

Facebook’s multitouch attribution model and meticulously refined targeting ability position it as the top dog wellesenterprises/iStock

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform.