Denmark-Based Ad-Tech Company Adform Seeks to Raise Over $100 Million With IPO Filing

The move that defies industry trends

Bucking the trend of ad-tech companies being taken off the public markets and into private ownership, Adform today filed documents with Nasdaq Copenhagen signaling its intention to stage an initial public offering.

Adform has appointed ABG Sundial Collier, Danske Bank and Carnegie to host its stock exchange listing with the filing and hopes to raise approximately $115 million–or 750 million Danish kroner–through the sale of newly issued shares.

The move marks a departure from the trend of ad-tech outfits having IPOs circa 2013 and 2014 to be taken into private ownership, a trend exemplified by the

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