DataXu Lays Off About 30 Staffers

Speculation continues to swirl over a potential sale

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DataXu laid off approximately 30 staffers earlier this week, according to multiple sources, the same week the company named Ed Montes as president and general manager of its TotalTV unit.

Montes confirmed the layoffs, telling Adweek that less than 10 percent of the company’s roughly 300 employees were affected. The ultimate decision about who was going to be let go came over the past few weeks, “not months, and not days,” Montes said.

He added that this wasn’t about trimming the fat of the company or laying off people that were bad at their jobs.



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