Connected TV Doesn’t Offer the Best of Both Worlds Yet

Ad tech's bad actors reemerge from the woodwork as demand for programmatic TV outstrips supply

The industry's arbitrage players and fraudsters have yet to be locked out. Getty Images

Advanced television, in the form of CTV and OTT inventory, is said to combine the best elements of traditional TV (in terms of quality media content) along with the relevance of digital (in terms of hyper targeting).

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.
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