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Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize—or remove—human error.
The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign implementation by automating how creative is matched with media space.
This includes traffic management, ensuring ad space is optimized for appropriate slots and ensuring adequate content rights are in place for each channel, according to the company.
Additionally, it can integrate with all ad-tech platforms (buy- and sell-side) and optimize new monetization opportunities within digital and linear environments.