Clean-Room Partnership Points to the Power of Second-Party Data

Infosum and ActionIQ deal gives brands an opportunity to take spend back from walled gardens

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This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with InfoSum’s Secure Data Clean Room. The announcement is another signal of the potential for data clean rooms as brands and publishers figure out audience targeting.

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