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Private equity investment in ad tech continued to gather steam with today’s announcement that Cinven has agreed to take a stake in Poland-based RTB House. It’s the latest in a long line of similar deals.
Financial details were not disclosed, although sources said Cinven will hold a “substantial stake” in RTB House once the deal, which is still subject to regulatory and antitrust approvals, is complete.
According to Cinven, the investment will be used to further RTB House’s international expansion “both