ChatGPT Makes Its Way to Data Clean Rooms

AppsFlyer introduces OpenAI's ChatGPT plug-in for SQL queries

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Analytics firm AppsFlyer introduced OpenAI’s ChatGPT within its data clean room capabilities, the company announced today.

This means marketers can query data and ask business questions directly without the need for technical support, allowing for faster and easier adoption of data clean rooms.

Marketers can input and receive queries across several languages, including English, Russian, German, French, Spanish, Dutch, and Portuguese.

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Instead of querying business questions such as “Show me my top 10 media sources in the EU” into the SQL, marketers can post the same query into ChatGPT for data analysis.

Ideally, marketers would need to rely on data scientists and engineers to run this analysis for them, according to Edik Mitelman, general manager of privacy cloud at AppsFlyer.



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