70% of 266 marketing professionals see the level of data collaboration in their companies increasing over the next 12 months.
2023 will be a year of media fusion with unified efforts for end-to-end customer communications.
Since the program launched in March, almost 10,000 employees across OMG Worldwide have become certified.
It's the first consumer-friendly marketing campaign for a holding company agency tech stack.
The holding company-level offering provides support to agencies.
This is Catalina's first direct media agency partnership.
There's a 'new Havas' and it's investing in tech.
Havas' LiveRamp partnership takes expensive research and development costs out of the agency’s hands.
Agencies are expanding their privacy competencies and shifting away from leaning solely on legal teams.
It's the first network to partner with the Institute of Advertising Ethics to deliver this training at scale.
Six steps to an effective first-party data strategy.
ActionIQ and InfoSum partner up to offer second-party data partnerships for brands.
The brand can better target individuals and monitor their buying behaviors.
The Beyond Binary Code can be added to websites to increase its gender options for non-binary users
Editor’s note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s December guest post entitled, While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data The [...]