Data is all-encompassing—in the marketing and advertising industry, the collection of data is a must, as it allows brands and agencies to learn how to better market to their consumer audience. Industry professionals can accurately determine the effectiveness of their campaigns by collecting data from a number of KPIs. Data management, therefore, is essential to keeping an often-massive amount of data organized and stored, as well as secure from unauthorized viewers. Better data management means better processing and understanding of that data, which are critical steps in remaining competitive. Adweek’s Data Management category compiles important news stories about data management—including how top brands deal with its collection, storage, privacy and security.

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Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.

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How Mondelēz Grows Revenue Through Albertsons and Pinterest’s Data Clean Room

Data clean rooms replace multitouch attribution for marketing effectiveness.

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Krystal Olivieri Exits Role as NA CEO of GroupM’s Choreograph

She's the latest of several executive departures inside GroupM.

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Case Study: How Noodles & Company Found the Right Data Recipe for Loyalty

This Adweek case study explains how restaurant chain Noodles & Company built its loyalty strategy to drive incremental growth with its core customers.

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The Big Impact of Intuit’s SMB MediaLabs on Small Business

Why the finance tech company is integrating its consumers into the retail media ecosystem.

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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

La Presse was able to directly identify 70% of its 4.2 million reader base through first-party data.

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IPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the Kinesso Brand

More holding companies are adding layers of digital expertise and deploying them to service accounts.

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ChatGPT Makes Its Way to Data Clean Rooms

Ad leaders debate on the privacy compliance of SQL queries within ChatGPT.

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Find Your ‘Why’ Behind Data Clean Rooms

Even with the right technology, successful implementation requires a clear strategic vision.

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To Grow This Year, Data Clean Rooms Shoot for Interoperability

70% of 266 marketing professionals see the level of data collaboration in their companies increasing over the next 12 months.

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Erasing the Line Between Paid and Owned Media Can Transform Your Marketing

2023 will be a year of media fusion with unified efforts for end-to-end customer communications.

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Omnicom Media Group Calls for Employees to Earn Omni Certification

Since the program launched in March, almost 10,000 employees across OMG Worldwide have become certified.

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Epsilon PeopleCloud Rebrands With a Simpler Message to Resonate With Marketers

It's the first consumer-friendly marketing campaign for a holding company agency tech stack.

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Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America

The holding company-level offering provides support to agencies.

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