To Grow This Year, Data Clean Rooms Shoot for Interoperability
70% of 266 marketing professionals see the level of data collaboration in their companies increasing over the next 12 months.
Erasing the Line Between Paid and Owned Media Can Transform Your Marketing
2023 will be a year of media fusion with unified efforts for end-to-end customer communications.
Omnicom Media Group Calls for Employees to Earn Omni Certification
Since the program launched in March, almost 10,000 employees across OMG Worldwide have become certified.
Epsilon PeopleCloud Rebrands With a Simpler Message to Resonate With Marketers
It's the first consumer-friendly marketing campaign for a holding company agency tech stack.
Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America
The holding company-level offering provides support to agencies.
Shopper Intelligence Firm Catalina Partners With Horizon Media to Boost Data Offering
This is Catalina's first direct media agency partnership.
How Havas’ Converged Data Platform Delivers for Papa John’s
There's a 'new Havas' and it's investing in tech.
Havas Media Group Gets Data From Its LiveRamp Partnership—Without Acquisition Pain
Havas' LiveRamp partnership takes expensive research and development costs out of the agency’s hands.
Privacy Orgs Are Media Agencies’ Next Big Investment
Agencies are expanding their privacy competencies and shifting away from leaning solely on legal teams.
Havas Media Group Offers Free Ad Ethics Certification to Over 9,000 Global Staff and Clients
It's the first network to partner with the Institute of Advertising Ethics to deliver this training at scale.
How to Become a Well-Oiled Data Machine in the Complex Cookieless World
Six steps to an effective first-party data strategy.
Clean-Room Partnership Points to the Power of Second-Party Data
ActionIQ and InfoSum partner up to offer second-party data partnerships for brands.
With Its blu. Data Platform, Horizon Media and Hershey’s Embark on the ‘Next Wave’ of Client Work
The brand can better target individuals and monitor their buying behaviors.
‘Male or Female?’ Beyond Binary Code Brings Online Data Collection Into the 21st Century
The Beyond Binary Code can be added to websites to increase its gender options for non-binary users
B-to-B Behavioral Intent Evolves—Why First-and Third-Party Data Matters More Than Ever
Editor’s note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s December guest post entitled, While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data The [...]