Data is all-encompassing—in the marketing and advertising industry, the collection of data is a must, as it allows brands and agencies to learn how to better market to their consumer audience. Industry professionals can accurately determine the effectiveness of their campaigns by collecting data from a number of KPIs. Data management, therefore, is essential to keeping an often-massive amount of data organized and stored, as well as secure from unauthorized viewers. Better data management means better processing and understanding of that data, which are critical steps in remaining competitive. Adweek’s Data Management category compiles important news stories about data management—including how top brands deal with its collection, storage, privacy and security.
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To Grow This Year, Data Clean Rooms Shoot for Interoperability

70% of 266 marketing professionals see the level of data collaboration in their companies increasing over the next 12 months.

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Erasing the Line Between Paid and Owned Media Can Transform Your Marketing

2023 will be a year of media fusion with unified efforts for end-to-end customer communications.

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Omnicom Media Group Calls for Employees to Earn Omni Certification

Since the program launched in March, almost 10,000 employees across OMG Worldwide have become certified.

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Epsilon PeopleCloud Rebrands With a Simpler Message to Resonate With Marketers

It's the first consumer-friendly marketing campaign for a holding company agency tech stack.

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Omnicom Brings Transact, Its Tech-Powered Ecommerce Consulting Practice, to North America

The holding company-level offering provides support to agencies.

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Shopper Intelligence Firm Catalina Partners With Horizon Media to Boost Data Offering

This is Catalina's first direct media agency partnership.

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How Havas’ Converged Data Platform Delivers for Papa John’s

There's a 'new Havas' and it's investing in tech.

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Havas Media Group Gets Data From Its LiveRamp Partnership—Without Acquisition Pain

Havas' LiveRamp partnership takes expensive research and development costs out of the agency’s hands.

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Privacy Orgs Are Media Agencies’ Next Big Investment

Agencies are expanding their privacy competencies and shifting away from leaning solely on legal teams.

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Havas Media Group Offers Free Ad Ethics Certification to Over 9,000 Global Staff and Clients

It's the first network to partner with the Institute of Advertising Ethics to deliver this training at scale.

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How to Become a Well-Oiled Data Machine in the Complex Cookieless World

Six steps to an effective first-party data strategy.

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Clean-Room Partnership Points to the Power of Second-Party Data

ActionIQ and InfoSum partner up to offer second-party data partnerships for brands.

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With Its blu. Data Platform, Horizon Media and Hershey’s Embark on the ‘Next Wave’ of Client Work

The brand can better target individuals and monitor their buying behaviors.

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‘Male or Female?’ Beyond Binary Code Brings Online Data Collection Into the 21st Century

The Beyond Binary Code can be added to websites to increase its gender options for non-binary users

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B-to-B Behavioral Intent Evolves—Why First-and Third-Party Data Matters More Than Ever 

Editor’s note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s December guest post entitled, While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data The [...]