How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement.
What It’s Like to Tour Johnnie Walker’s New $200 Million Brand House in Scotland
From arrival to exit, the Princes Street experience in Edinburgh is a multi-sensory spectacle.
GumGum Grows European Reach Through JustPremium Acquisition
The deal will expand capabilities into Germany, Spain, France and the Netherlands.
Havas Promotes Ol Janus to Lead Data Globally Within CX Division
He will develop data products and services for the network to drive the growth of business.
S4 Capital’s Latest Merger Is With Salesforce Specialist Destined
The agreement will see Destined and MightyHive join together to strengthen the company’s global Salesforce capabilities.
Personalization Is Not About Product, Channel or Brand
Creating golden records is not something for which you just turn on AI-based software and call it a day.
How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, [...]
WPP Introduces Global Data Company Choreograph
WPP is introducing a global data company combining services from GroupM and Wunderman Thompson called Choreograph.
New Data Ethics Compass Looks Beyond What’s Simply Legal
GroupM and Mindshare partnered with Unilever to take consumer perspective on data privacy.
Understanding What a Customer Data Platform Needs to Be
Modern-day marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless marketing messages hitting targeted individuals every day, if not every hour. If [...]
Beware of the Not-So-Legitimate CMP
GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of [...]
The Data Metamorphosis: One Publisher’s Product Transition from Content to Data Wellspring
Programmatic media buying has been stealing the lunch of publishers for more than a decade. I know this because, before running MEDQOR, a leading B2B publisher for the healthcare industry, [...]
The Grand Reopening of the U.S. Economy Will Happen, Plan for It
I love defaulting to optimism – even in the darkest of times. It’s been part of my survival mechanism through all sorts of crises. That being said, we are in [...]
Media Pitch: How Copyright Clearance Center Helps Publishers Improve Data Integration & Sharing
To stay profitable in the evolving digital landscape, media companies need to continually innovate, which means they need data and content that is easy to access and monetize in new [...]
2020 Data Predictions for Publishers
It’s no real surprise that spend on data grew $3 billion in the last year alone. For publishers, capturing, organizing, activating, and analyzing data helps them develop deeper relationships with [...]