This App Can't Take You to Cannes Lions, but It Can Help You Feel Like You're There

Cognitiv uses machine learning to create Rosé/Not Rosé

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Cannes Lions, the glitzy celebration of all things advertising, had been set to take place next week. But when Covid-19 hit in the spring, advertising’s biggest event of the year was canceled for 2020. But that hasn’t stopped ad-tech firm Cognitiv from celebrating the festival’s signature tipple.

A tribute to HBO hit series Silicon Valley’s Not Hotdog app, Cognitiv created its own Rosé/Not Rosé app to detect whether the drink in a user’s hand is indeed rosé.

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