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At its first event tied to the Upfronts season in five years, a recently expanded BuzzFeed Inc. unveiled a number of new offerings, including ad products, events and editorial initiatives, several of which were made possible by its December acquisition of Complex Media.
Speaking to a room of marketers, chief executive Jonah Peretti touted the new offerings as merely the latest iteration of the longtime value proposition of BuzzFeed Inc.: that it reaches young, diverse audiences and inspires their purchasing behavior.
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