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Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era.
Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including Nike, Adidas, Tommy Hilfiger, Levi’s, and Versace. In the month of March, the number peaked at a total of 773. The 2021 total was 1890.
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