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TikTok introduced a new brand safety and suitability solution Tuesday, the TikTok Inventory Filter, available in 25 countries and more than 15 languages and aimed at giving advertisers more control over the content that appears next to their in-feed ads on the application’s For You page.
Jon Schmucler, the video creation platform’s global head of product marketing, measurement, wrote in a blog post Tuesday, “At TikTok, we strive to create meaningful tools that empower brands to connect with our community and drive business impact.