Digital entertainment and media advertising platform Azerion continues its merger and acquisitions activity with the purchase of programmatic agency and trading desk Hybrid Theory, expanding its footprint across the U.S. and broader APAC market. The financial terms of the deal have not been disclosed.
Hybrid Theory, run by chief executive Patrick Johnson, has worked with clients including Lexus, Marks & Spencer, Tui and Europcar and has offices across six countries including the U.K., Hong Kong, Australia, the U.S.,
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