AT&T’s ad-tech arm Xandr has taken a minority stake in InfoSum, a U.K.-headquartered startup looking to make waves in data onboarding and privacy—topics that are increasingly topping the list of concerns for marketers.
Financial terms of the deal were not disclosed, although Lauren Wetzel, svp of strategy and corporate development at Xandr, said the move is a key part in its acceleration strategy following a year of investment, including its recent Clypd purchase.
Wetzel further described recent
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