AT&T’s Xandr Stakes a Claim in Privacy Outfit InfoSum

Investment heats up competition in data onboarding sector

xandr and infosum
InfoSum will use its latest investment to accelerate its product rollout and further its international presence, says CEO Nicholas Halstead. Xandr, InfoSum

AT&T’s ad-tech arm Xandr has taken a minority stake in InfoSum, a U.K.-headquartered startup looking to make waves in data onboarding and privacy—topics that are increasingly topping the list of concerns for marketers.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.