AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit’s second major ad-tech purchase under CEO Brian Lesser.
The deal also involves merging certain interests with online video advertising platform SpotX, which is owned by Europe’s biggest broadcaster RTL.
In the purchase of Clypd, Xandr will acquire a company that had significant investment from RTL, thus enhancing its ability to deliver more relevant advertising to audiences on linear television.
While financial details were not publicly disclosed, sources placed the value of the deal in the tens of millions of dollars.
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