Here’s How Xandr’s TV Ad Tool Will Work After Clypd Acquisition

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a living room with a large tv with the xandr logo
AT&T's Xandr plans to use its purchases and third-party relationships to boost its advanced TV wares. Getty Images, Xandr

AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit’s second major ad-tech purchase under CEO Brian Lesser.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.