Ad Tech

Here's How Xandr’s TV Ad Tool Will Work After Clypd Acquisition

Deal with RTL-owned SpotX will enhance inventory supply in 2020

a living room with a large tv with the xandr logo
AT&T's Xandr plans to use its purchases and third-party relationships to boost its advanced TV wares.Getty Images, Xandr
By Ronan Shields

October 18, 2019

AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit’s second major ad-tech purchase under CEO Brian Lesser.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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