Ad Tech

Here’s How Xandr’s TV Ad Tool Will Work After Clypd Acquisition

Deal with RTL-owned SpotX will enhance inventory supply in 2020

a living room with a large tv with the xandr logo
AT&T's Xandr plans to use its purchases and third-party relationships to boost its advanced TV wares. Getty Images, Xandr

By Ronan Shields

October 18, 2019

AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit’s second major ad-tech purchase under CEO Brian Lesser.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
Recommended articles
You Might Like

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

By Grace Murphy

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}