As the creator economy space continues to swell, more brands are looking for creators to boost their products.
For Ivonnie Dulce, group director of social at agency Nexstar Digital, that means a deluge of emails from creator-focused ad-tech companies.
“I just give them my fake email,” Dulce said of creator-adjacent startups that approach her and don’t fit her needs.
A cottage industry of startups has risen to meet the needs of the creator economy, including those dedicated to helping brands connect with creators.

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