Ad Tech

AppsFlyer, Valued at $2 Billion, Raises Funds From Salesforce

The investment comes as Apple is making mobile attribution much harder

Image of an iPhone with a blue cloud behind it
AppsFlyer is valued at $2 billion. Salesforce/AppsFlyer

By Andrew Blustein

November 24, 2020

The venture group within marketing cloud giant Salesforce has invested in AppsFlyer, a mobile attribution company now valued at $2 billion.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
Recommended articles
You Might Like
This is a Profile

Data Bunkers Are the Future of Cookieless Marketing

By Gurman Hundal, Co-founder and CEO, MiQ

This is a Profile

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

This is a Profile

The Innovation Boom That Will Power Audio Advertising in 2021

By Pandora

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}