Ad Tech

AppsFlyer, Valued at $2 Billion, Raises Funds From Salesforce

The investment comes as Apple is making mobile attribution much harder

Image of an iPhone with a blue cloud behind it
AppsFlyer is valued at $2 billion. Salesforce/AppsFlyer

By Andrew Blustein

November 24, 2020

The venture group within marketing cloud giant Salesforce has invested in AppsFlyer, a mobile attribution company now valued at $2 billion.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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