Apple released a new “Behind the Mac” ad today, which is essentially a black and white slideshow of celebrities on MacBooks. The simplicity of the ad works, though—the familiar faces, often illuminated by the light of the computer screen, send a powerful message. If these people rely on Apple products, then why shouldn’t everyone?
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in