Anzu and Cheq Roll Out Improved Viewability Metrics for In-Game Ads

New service is available for Xbox, PlayStation and PC


The in-game sale-side platform (SSP) Anzu is partnering with the cybersecurity pros at Cheq to offer the first ever ad verification service tailored specifically for three-dimensional in-game environments. The service, which is available for console games across a variety of platforms, including Xbox and PlayStation, will be piloted by Turner via its ELeague Esports offering.

Through programmatic buying within console games, “these ads were far from ‘pixel-perfect,’” said Daniel Avital, Cheq’s chief strategy officer. “Ads would render poorly or just look bad, so nobody wanted to touch it.

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