Anzu and Cheq Roll Out Improved Viewability Metrics for In-Game Ads

New service is available for Xbox, PlayStation and PC

The in-game sale-side platform (SSP) Anzu is partnering with the cybersecurity pros at Cheq to offer the first ever ad verification service tailored specifically for three-dimensional in-game environments. The service, which is available for console games across a variety of platforms, including Xbox and PlayStation, will be piloted by Turner via its ELeague Esports offering.