Amobee Has Two New Partnerships in the TV Space

The ad platform said this morning that it would be partnering with ITV, in addition to news yesterday that it is also partnering with Univision. The partnerships will transform the way both companies target viewers tuned into their respective programming. Univision and ITV will exclusively license Amobee’s TV planning platform to give advertisers the data they need to chart out their televised investments. In Univision’s case, this means bringing in first-party data to better target to its linear television offerings, while for ITV, that same targeting will be brought to the broadcaster’s digital media.

“ITV’s