Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewers

New deal lets marketers target users with first-party data for the first time

Both parties hope the partnership will significantly scale programmatic buying on Roku Getty Images

Adobe and Roku will today unveil a partnership that gives advertisers the ability to more precisely target audiences on the streaming platform, a development that comes as trade bodies look to shore up measurement in the nascent space.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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