A Look Inside the 2019 Ad-Tech Outlook

Industry experts provide their assessment of the latest earnings calls

If all advertising is going digital, and with digital increasingly powered by ad tech or programmatic, the road ahead for companies in this space should be smooth, right? Unfortunately, that’s not necessarily the case as the sector is increasingly dominated by the industry’s largest names.

This is why the financial disclosures of the few remaining publicly listed ad-tech companies (many are foregoing the option to list on the public markets) provide an interesting insight into the machinations of the contemporary ad-tech market.

While

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