A Look Inside the 2019 Ad-Tech Outlook

Industry experts provide their assessment of the latest earnings calls

Ad-tech companies The Trade Desk, LiveRamp, Rubicon Project Criteo and Telaria have filed their recent quarterly earnings in the last two weeks.

If all advertising is going digital, and with digital increasingly powered by ad tech or programmatic, the road ahead for companies in this space should be smooth, right? Unfortunately, that’s not necessarily the case as the sector is increasingly dominated by the industry’s largest names.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.