In 2019, digital ad spending tipped the scales at $333 billion globally and accounted for more than half of all media dollars for the first time. This year, it is expected to hit $385 billion, according to eMarketer. All of this makes it a prime target for fraudsters eager to siphon ad dollars from the industry while hiding in plain sight amid the complex ad-tech ecosystem.
Brand-side scrutiny, criminal investigations, and industrywide crackdowns have done much to raise awareness of the criminal threat, but the nature of the beast means the industry can never
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in