Inside TAG’s Ad Fraud Battle Plan

The organization's COO explains how the digital advertising industry is working together to fight crime

When the National Crime Prevention Council, the Ad Council and Saatchi & Saatchi introduced McGruff the Crime Dog in 1978 to help Americans “Take a Bite Out of Crime,” they could hardly have foreseen the need for digital-ad-industry-specific crime dogs 40 years later. Yet here we are.

That’s where organizations like the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital supply chain, come in. TAG, like McGruff himself, can’t do it alone—and at Adweek’s inaugural NexTech event last week, Rachel Nyswander Thomas, chief operating officer at TAG, said the FBI is one of the organizations TAG works with to stop criminal activity—and to recover roughly $8 billion a year that would be lost otherwise.

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