Voice

3 Ways to Navigate First-Price Auction Adoption

This is the first part of a larger movement within the industry

Illustration of an auction
As with any major change, first-price auctioning is causing its share of freakouts.Getty Images
Headshot of Mario Schiappacasse
By Mario Schiappacasse

January 15, 2020

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For years, second-price auctions, with winning bids awarded on a showcase showdown model of a penny over the second highest bid, have been the standard way to buy digital ad inventory.

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Headshot of Mario Schiappacasse

Mario Schiappacasse

Mario Schiappacasse has spent the last four years as head of programmatic media at independent global digital partner Jellyfish.

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