Mario Schiappacasse
Mario Schiappacasse has spent the last four years as head of programmatic media at independent global digital partner Jellyfish. He has been quoted in various trade publications on the topics of taking programmatic in-house and on helping brands navigate tech and service providers.
3 Ways to Navigate First-Price Auction Adoption
Google’s shift is indicative of a larger movement in the advertising industry, one embodied by the need for clarity and definitive value.