3 Questions to Ask Tech Partnerships Amidst Constant Ad-Tech Consolidations

To ensure that the organization is sustainable or not

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For years, the digital advertising industry has operated within a system built for a legacy world that no longer exists. There used to be a few hundred top advertisers that bought media through a handful of agencies, all of which were large companies with deep financing, and the idea that they would be unable to pay was unfathomable.

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