Last week, the ad industry collectively mulled the cost posed by the rising tide of privacy and, in particular, walled gardens’ policies, media owners seized upon D2C’s taste for “traditional media” and, bit-by-bit, Amazon is showing its hand.
Facebook introduces additional data sharing limits, adding to ITP 2.0 woes
Facebook began contacting advertisers, informing them of new controls over how they can share data from the social network, which require them to clarify the nature of their relationship with agency and ad-tech partners.
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