The PR Industry Should Place MORE Value on Media Relations, Not Less
No, seriously.
Pardon us while we rant for a minute.
Last week, a colleague brought The Holmes Report’s 2015 World PR Report to our attention. Why? Because the conclusions of PR professionals around the globe were a little surprising.
Some were obvious: talent management and recruiting is a big challenge, employees need to be up-to-date on all things social, measurement is more valuable than ever, etc.
This graph, however, caught our attention: it seems that the only things less important than media relations skills are those pertaining to research, CSR and paid placement.
“Across the world, however, one thing remains more or less constant.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in