Everyone in PR and digital marketing understands the importance of influencer-driven campaigns, but a couple of recent research pieces reinforce its power.
Earlier this month, a survey from digital agency Burst Media found that influencer campaigns earn “$6.85 in earned media value for every $1.00 of paid media,” which is impressive enough on its own.
A second survey, released this week by Minnesota-based Tomoson, goes even further in finding that marketers themselves are very “bullish” on the influencer space.
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