Zynga’s Café World Goes from 0 to 8.6 Million Users in a Week, with Big Implications
FarmVille broke all sorts of records as the fastest-growing and largest application on Facebook. But now another Zynga production, Café World, is looking set to best it. The app has grown from 0 to 8.6 million users since it launched a week ago, according to AppData, based on a combination of cross-promotion from other Zynga games (including FarmVille) and advertising on Facebook.
This is especially good for Zynga, as we believe the company could try to
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in