Zuckerberg’s Stage

Is this the end of advertising?

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“Our business is advertising,” said Mark Zuckerberg who, although he was the penultimate speaker at the eG8 conference in a stultifying hot hall, managed to fill the room.

“Mine too,” said his interlocutor, Maurice Levy, the head of Publicis, who had organized the conference at the behest of President Sarkozy, and who saved the most famous interviewee for himself.

And yet they probably did not mean the same thing about which business they were in.

Curiously, there has not been much talk of advertising at the conference, even with Publicis leading the discussion, and even here, the elegant, gray-haired Levy did not seem to want to sully his conversation with the sneaker and T-shirt Zuckerberg (sweat circling under his arms) drinking his Gatorade.

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