Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Wrapping cars in data sensors

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see them.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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