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Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see them.
The company partnered with Wrapify, a San Diego startup that pays drivers to cover their cars with branding and data-tracking technology. Each car is equipped with sensors that feed live analytics to clients so they can see where their ads appear on the road, and how many people can see them.