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As evidenced by Apple’s unveil of the long-awaited new iPhone today, smartphones keep getting bigger and bigger. Zappos wants to capitalize on that buzz with a marketing stunt featuring a product dubbed "mobile-ready pants" that promise to fit devices of all sizes.
Leading up to Apple’s announcement today, the Zappos team swiftly created a video and microsite to launch a bogus pair of overalls. Once the page went live today, Zappos took to social media to spread the word about its prank.