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We know Joe Biden, presidential candidate. We know Joe Biden, rogue talker. But do we know Joe Biden, style icon? Well, now you can emulate Biden’s most memeable look: his aviator sunglasses.
The presumptive Democratic nominee’s campaign released an augmented reality lens on Snapchat, Instagram and Facebook that allows users to “try on Joe’s favorite aviators.” The stunt comes after The New York Times pronounced Biden is “losing the internet,” and questioned his reach online, especially amid the Covid-19 pandemic.
The organic campaign went live today and users can find the lens on Biden’s social media accounts.
Matt Hill, deputy national press secretary for Biden’s campaign, told Adweek that they have “seen the popular growth of AR lenses and knew we could think up some fun ways to make the Biden brand an immersive experience.”
“Our campaign has always been rooted in meeting people where they are, and we know there are lots of young...