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Social media directors for organizations and small-to-medium-sized businesses have evidently had a hard time simultaneously managing accounts for Facebook, Instagram and Facebook Messenger. So much so, in fact, that a number of them have evidently been juggling multiple iPhones to make it all work.
To help with this, Facebook is unveiling a feature today called universal inbox to handle communications for all three channels via the Facebook Pages app.
"Some people have been flipping through different apps to manage their various presences," remarked Benji Shomair, global head of pages at Facebook.