Yahoo Guns for TV's Upfront Ad Dollars

The portal is looking to significantly ramp up its original video output this year

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Make room for another major player in the upcoming TV upfront season—Yahoo.

The beleaguered portal is looking to significantly ramp up its original video output this year and–even more boldly—capture TV dollars.

This week, Yahoo's gossip site omg! will premiere Inside & Out, a celebrity-themed series focused on fitness, nutrition, and beauty—think Salma Hayek's juicing routines or Katy Perry's makeup secrets. The show, sponsored by Jeep, is the latest in a growing roster of Yahoo Web series.

Under recently installed media head Mickie Rosen, Yahoo is planning to launch seven to 10 new series this year, pushing the total number past 30.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in