Performance Marketing

Yahoo Is Betting on Search, Email and Tumblr to Rally in 2016

Q4 earnings showed growth in native ads and mobile

By Marty Swant

February 2, 2016

Yahoo, fighting to set the company on a more profitable course, announced plans to slash 15 percent of its workforce and shutter legacy products while announcing a streamlined plan with a greater emphasis on search, email and Tumblr.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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