WWTT? Adidas Social Media Campaign Generates Offensive Tweets

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

On July 1, as part of its #DaretoCreate social media campaign, Adidas UK promoted the new home kit for Premier League team Arsenal on Twitter. But sadly it didn’t go as planned, thanks to racist, anti-Semitic, and classless Internet trolls. The basis of of the social media campaign to hype up the new kit was simple: When Twitter users liked a tweet (now-deleted) from @adidasUK,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in