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This Thursday, The Wall Street Journal is launching WSJ Social, a new app that filters content from the newspaper through the “social graph”—and exists entirely within Facebook.
Why, you ask? According to Forbes’ Jeff Bercovici, it’s because news outlets like the WSJ, while attempting to piggyback off of the traffic created by social networks like Facebook, also have to face the fact that the more time consumers spend on those networks, the less time they have left over for other sites—like the news outlets themselves.