Word of Mouth at Scale with Facebook: Understanding PTAT
This is a guest post by Hussein Fazal, CEO of AdParlor, an ad management and technology company for Facebook campaigns. AdParlor manages over 1 billion daily ad impressions on Facebook for clients such as Groupon, Audi, American Express, OMD, Mindshare & Starcom.
One of the most exciting characteristics of Facebook if you are a brand marketer is the ability to achieve word of mouth at scale. Hearing from a friend carries a lot more weight than hearing from the brand itself – and Facebook interactions such as likes, posts and comments can spread through the social graph extremely fast.
In

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in