Word of Mouth at Scale with Facebook: Understanding PTAT

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

This is a guest post by Hussein Fazal, CEO of AdParlor, an ad management and technology company for Facebook campaigns. AdParlor manages over 1 billion daily ad impressions on Facebook for clients such as Groupon, Audi, American Express, OMD, Mindshare & Starcom.

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