Wonderwall Joins Digital Gossip Oasis
The competitive world of celebrity-gossip Web sites got more crowded Thursday with the launch of Wonderwall, MSN’s answer to popular online destinations like TMZ and OMG.
The Microsoft-owned portal turned to production company BermanBraun to create the site, which will aggregate much of the entertainment-oriented content already dispersed throughout MSN Network into one new brand.
Many of the BermanBraun staffers who worked on the site have experience in this category, having toiled on OMG, a partnership between Yahoo and NBC Universal newsmagazine Access Hollywood.
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