Andrew Wallenstein

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New Chiefs at Disney Digital

Performance Marketing

Disney has confirmed that John Pleasants and James Pitaro (pictured) will split oversight of its interactive media group, as The Hollywood Reporter reported exclusively Friday. Pleasants will oversee Disney’s games [...]

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Disney’s Digital Leader Departs

Performance Marketing

The upheavals at the upper levels of Walt Disney Co. continued late Thursday with the resignation of Steve Wadsworth, the conglomerate’s top executive for its digital unit. Wadsworth sent an [...]

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MySpace Taps New Content Chief

Performance Marketing

MySpace has tapped Andy Marcus to take the reins on its efforts in the entertainment arena. Formerly svp, business and legal affairs at MySpace, Marcus will move over to svp, [...]

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Eisner’s Vuguru Inks Output Deal

Performance Marketing

Michael Eisner-owned studio Vuguru has signed a distribution deal with Fireworks International that marks an unprecedented commitment to multiplatform original programming. Fireworks, a division of ContentFilm, will pay an unspecified [...]

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Photos, Video in Twitter Stream

Performance Marketing

Twitter unveiled a new Web experience that will allow for the display of photos and videos in a bid to make the site more accessible and counter competition from third-party [...]

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Why Apple Rental Plan Alienates Most Studios

Convergent TV

Don’t look for rival studios to join Disney and News Corp. for Apple’s announced 99-cent TV rental offering anytime soon. Unveiling a new Apple TV product Wednesday, Steve Jobs said [...]

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ManiaTV Set for Rebirth

Brand Marketing

NEW YORK ManiaTV, a shuttered online network featuring original video programming, is back in business thanks to its founder. Former ManiaTV CEO Drew Massey has bought back the venture for [...]

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ManiaTV Back From the Dead

Performance Marketing

ManiaTV, a shuttered online network featuring original video programming, is back in business thanks to its founder. Former ManiaTV CEO Drew Massey has bought back the venture for an undisclosed [...]

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‘Friends’ Stars Reunite in Lexus-Backed Web Series

Brand Marketing

A Friends reunion of sorts is coming to the Internet courtesy of Lexus. The carmaker is launching a second season of Web Therapy, an online comedy series starring Lisa Kudrow [...]

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Lexus Reunites ‘Friends’ Cast Online — Sort of

Convergent TV

NEW YORK A Friends reunion of sorts is coming to the Internet courtesy of Lexus. The carmaker is launching a second season of Web Therapy, an online comedy series starring [...]