Women Clicking to Earn Virtual Dollars
Women are jumping at the chance to earn online points and virtual dollars, according to a new report from online marketing firm Q Interactive. The survey, released at this week’s Social Media World Forum, found that 78 percent of women who play social media games clicked on an ad or signed up for a promotion to earn virtual currency.
This currency, also called “VC,” allows players to advance in online games or purchase virtual gifts.
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