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Livestreaming apps have proven that people will watch just about any type of user-generated content these days, but are they willing to pay to watch it?
Meerkat and Periscope competitor Hang w/ is rolling out what it calls "digital tickets" today, an ad model that essentially lets broadcasters charge folks for watching real-time clips. Brands can then buy video ads that run against the livestreams.
Whether or not people are willing to fork over money to watch user-generated video isn't clear, but it's an intriguing way for creators and marketers to pull in extra cash.
Using the Hang w/ app, creators first schedule a livestream up to four hours before it begins.