Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
In a Gartner blog post, Mar-Tech and Ad-Tech: A Shotgun Wedding?, Martin Kihn wrote, "Marketers want a world where ad tech and marketing tech are not two different things … this thesis forms the spiritual core of Gartner's recent Magic Quadrant for Digital Marketing Hubs."
According to Jay Baer in his Masters of CX Econsultancy report, Winning Hearts in Real-Time, digital advertising will increase its ad market share from 18 percent in 2012 to 23.4 percent in 2015 and overtake television by 2017.