Why the National Peanut Board Is Unleashing a Year’s Worth of Tweets in One Day

A 'Farmer's Almanac of social media'

Want to know what 2016's biggest pop culture moments will be? One peanut organization is doling out its predictions on Twitter today.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.