NewFronts

Why Mobile and Consumers Are the Focal Points of This Year's NewFronts

Tracking user habits will connect brands with their audience on a deeper level

Innovative, interactive content is here, and many users are accessing it through mobile.Getty Images
By John DeVine

May 1, 2018

This year’s NewFronts are making some big changes, including a planned stop on the West Coast, but the biggest change impacting digital content creators and advertisers this year will be the consumer.

John DeVine

John DeVine is chief revenue officer at Oath.

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