Why Mobile and Consumers Are the Focal Points of This Year’s NewFronts

Tracking user habits will connect brands with their audience on a deeper level

Innovative, interactive content is here, and many users are accessing it through mobile. Getty Images

This year’s NewFronts are making some big changes, including a planned stop on the West Coast, but the biggest change impacting digital content creators and advertisers this year will be the consumer.

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John DeVine is chief revenue officer at Oath.