Why ‘Meaningful Interactions’ Should Be the Currency We All Trade in Today

Mark Zuckerberg is right, we need to focus people's well-being

Mark Zuckerberg recently announced sweeping changes to Facebook's algorithm. Getty Images

Facebook has been under fire for chasing dollars rather than ‘likes’, Marc Pritchard is sainted for trashing the “content crap trap” and every day another news story breaks on the ease of inadvertently attaching a brand’s content to racist, sexist or violent images—all in the (often automated) name of reaching ‘ever more accurate’ eyeballs for ‘ever decreasing’ CPMs.

@greg_james Greg James is chief strategy officer of Havas Media U.S.